1. WHO ARE WE?

We are Alex Begg Group Ltd, a company registered in Scotland under company number SC027139 with its registered office at Alex Begg Group Ltd, 17 Viewfield Road, Ayr, KA8 8HJ. In this privacy policy, the terms "we", "our" and "us" are used to refer to Alex Begg Group Ltd, trading as "Begg x Co". We are the controller of your information for the purposes of the UK data protection rules (including associated guidance) (the "Data Protection Laws").

The Data Protection Laws set out principles relating to how we can use your personal information and the rights you have as an individual in respect of that information. We are committed to protecting your privacy and it is important that you understand how we look after your personal information and how we make sure that we meet our legal obligations to you under the Data Protection Laws. We will use your personal data fairly, lawfully and in a transparent manner, and in accordance with the Data Protection Laws.

This privacy policy sets out the basis on which any personal information we collect from you, or that you provide to us, through your use of our Website will be used, stored and shared by us and supplements any privacy notice provided to you by us.

2. WHAT’S THE POINT OF THIS POLICY?

This policy tells you how we deal with your “personal data” (that is, information about any identified or identifiable living persons). For the purposes of the General Data Protection Regulation, we are the data controller in relation to personal data collected by us. Please read on to find out what kinds of personal data we collect, how we use and protect it, to whom we disclose it and how you can access and rectify it or request that we stop processing it.

By using the Site, you accept this policy, our terms and conditions and our cookie policy. Please do not use the Site unless you are completely happy with this policy, the cookie policy and the terms and conditions. If you do use the Site, we will assume that you do accept it.

3. MIGHT THE POLICY CHANGE?

It may well do and so you should check it whenever you visit the Site. If you use the Site after the effective date shown at the top of the revised policy, you accept this policy, our cookie policy and the terms and conditions.

We will take all measures necessary to communicate any changes to this privacy policy to you, and will post any updated privacy policies on this page. In particular, we will email you to notify you of these changes where:

— we are making substantial changes; or

— where we are doing something with your personal information which you might not expect, based on what we have told you in this privacy policy.

Otherwise, any updates to this privacy policy will be notified to you by a clearly highlighted banner or pop-up on the homepage of this site.

4. WHAT PERSONAL INFORMATION DO WE USE?

We may collect and use the following personal data about you:

You are not obliged to provide your personal information to us. However, we may be unable to fully manage your account and process orders for goods to you without you obtaining certain personal information (for example, we won't be able to deliver goods ordered online if you don't provide us with a shipping address).

For those individuals who have opted to receive our 3rd party communications, we work with Epsilon Abacus (registered as Epsilon International UK Ltd), a company that manages the Abacus Alliance on behalf of UK retailers. The participating retailers are active in the clothing, collectables, food & wine, gardening, gadgets & entertainment, health & beauty, household goods, and home interiors categories. They share information on what their customers buy. Epsilon Abacus analyses this pooled information to understand consumers wider buying patterns. From this information, retailers can tailor their communications, sending people suitable offers that should be of interest to them, based on what they like to buy.

If you should wish to opt out of receiving such communications you can email us at: clientservices@beggxco.com or call us on: +441292 267615. Or you can update your account preferences here.

5. HOW WILL WE USE THE INFORMATION ABOUT YOU?

We use information held about you in the following ways:

*please note that, where we are using your personal information for our legitimate interests, we will use the minimum data required and will process to the minimum extent required to achieve the legitimate interest in question.

6. DISCLOSURE OF YOUR PERSONAL INFORMATION

We may disclose your personal information to third parties in certain circumstances, in particular:

– in the event that we sell or buy any business or assets, we may disclose your personal information to the prospective seller or buyer of such business or assets;

— if Alex Begg Ltd or substantially all of its assets are acquired by a third party, the personal information we hold about customers will be one of the transferred assets;

— in order to enforce or apply our terms of use and other contracts between you and us;

— to protect our rights, property, or safety, or the rights, property, or safety of our customers or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction;

— to regulators in connection with their duties, such as crime prevention or carrying out regulatory oversight of what we do; or

— to fraud prevention agencies and law enforcement agencies, to prevent and detect fraud, money laundering or other crimes.

7. SECURING AND RETAINING YOUR PERSONAL INFORMATION

7.1 Retention of your personal data

We will typically keep your personal data only for as long as is necessary for the purposes for which it used, and always in accordance with our data retention policy. In some circumstances, some of your data will be deleted in short timescales.

7.2 Security of your personal data

We take the security of your data very seriously. We offer the use of a secure server when you provide us with personal information as part of the Website user registration process. We use Secure Socket Layer (SSL) technology which encrypts your information before it is sent to us. For example, to ensure that shopping online is secure, your credit/debit card details will be encrypted to minimise the possibility of someone being able to read your details as they are sent to us. We also take other appropriate measures to help ensure that the information disclosed to us is kept secure, such as only accepting online orders from web browsers that permit communication through SSL technology which means you cannot inadvertently place an order through an unsecured connection.

However, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our Website or to of from any third party. Any transmission is at your own risk. You acknowledge and agree that we shall not be responsible for any unauthorised use, distribution, damage or destruction of personal data, except to the extent we are required to accept such responsibility under the Data Protection Laws.

8. OUR USE OF COOKIES

Our cookies fall into 2 categories:

1) Essential Cookies

1.1) Function:

ome cookies are essential for the operation of our website. For example, they allow us to identify subscribers and ensure they can access the subscription only pages. If a subscriber opts to disable these cookies, the user will not be able to access all of the content that a subscription entitles them to

1.2) Performance:

We utilise other cookies to analyse how our visitors use our websites and to monitor website performance. This allows us to provide a high quality experience by customising our offering and quickly identifying and fixing any issues that arise. For example, we might use performance cookies to keep track of which pages are most popular, which method of linking between pages is most effective, and to determine why some pages are receiving error messages. We might also use these cookies to highlight articles or site services that we think will be of interest to you based on your usage of the website.

2) Third Party Cookies

Where third-party cookies are present on our sites, we attempt to be as upfront and clear as possible about their intended purpose. We also use or allow third parties to serve cookies that fall into the two categories below.

2.1)Website Function Cookies

We use functionality cookies to allow us to remember your preferences. For example, cookies save you the trouble of typing in a username every time you access the site, and recall your customisation preferences, such as which regional edition of the website you want to see when you log in. We also use functionality cookies to provide you with enhanced services such as allowing you to watch a video online or comment on a blog.

2.2) Other third party cookies

We may also use third party cookies to help us with market research, revenue tracking, improving site functionality and monitoring compliance with our terms and conditions.We may use third party companies to provide advertising services and/or to collect certain information when you visit and interact with our website. These third-party companies may collect and use non-personally identifiable information (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over) during your visit to this website [and/or other websites] in order to provide advertisements about goods and services likely to be of greater interest to you. These third-party companies may use cookies and other technologies to recognise your browser to collect and record information about your web surfing activity including your activities on this website. Targeting cookies used by Rakuten Advertising Affiliate Network. Rakuten Advertising Privacy Policy here

You may visit the European Interactive Digital Advertising Alliance at http://youronlinechoices.eu/  to learn more about interest-based advertising, or to opt out of receiving advertisements tailored to your interests on your browser, from their respective members and participants.

As we’ve explained above, cookies help you to get the most out of our websites. Please remember that if you do choose to disable cookies, you may find that certain sections of our website do not work properly

9. WHAT RIGHTS DO YOU HAVE?

You have a number of rights under the Data Protection Laws in relation to the way we use your personal information, which are set out below. More information about your rights is available on the website of the Information Commissioner's Office, here: https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/individual-rights/

You may edit your personal details or your marketing preferences in the 'My Account' section of our Website.

You may also contact us using the details at the beginning of this privacy policy to exercise any of these rights, or by contacting us at clientservices@beggxco.com.

In some instances, we may be unable to carry out your request, in which case we will write to you to explain why. For quality control and training purposes, we may monitor or record your communications with us.

10. WHAT IF YOU HAVE A COMPLAINT?

If you have any concerns regarding our use of your personal information, or are not satisfied with our handing of any request made by you, or would otherwise like to make a complaint, please contact us:

using the details at the start of this privacy policy;

— at clientservices@beggxco.com; or

— at 01292 267615,

— so that we can do our very best to sort out the problem.

— You can also contact the Information Commissioner's Office at Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF www.ico.org.uk.

11. OTHER WEBSITES

Our Website may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these other websites.

12. Klarna

In order to be able to offer you Klarna’s payment options, we will pass to Klarna certain aspects of your personal information, such as contact and order details, in order for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you. General information on Klarna you can find here. Your personal data is handled in accordance with applicable data protection law and in accordance with the information in Klarna’s privacy policy.
In cooperation with Klarna Bank AB (publ), Sveavägen 46, 111 34 Stockholm, Sweden, we offer you the following payment options. Payment is to be made to Klarna:
• Pay in 3 • Pay Later
Further information and Klarna’s user terms you can find here. General information on Klarna can be found here. Your personal data is handled in accordance with applicable data protection law and in accordance with the information in Klarnas privacy statement.

These terms and conditions are goverened by the laws of England and Wales.